Whether you are a business that is just starting out or has been around the block for many years, marketing is always important. While the internet is one of the most prolific marketing mediums out there for businesses that is certainly capable of raising awareness for your store or eatery, you are sure to jockey for position with other businesses, even those that have a store near you. So while you can rely solely on the internet to help market your business, it’s not the only thing you should look to.
With the increasing costs of marketing materials and bans on plastic shopping bags, you can buy custom printed bags made of paper. Here are four reasons to put your logo onto your shopping bag.
1. It’s Affordable Marketing
Paper does cost more than plastic, that much is true, especially when you have each one printed. However, it can be a sound investment, especially when you opt to buy quality bags and have them printed with your brand on them, rather than simply buy ads online.
To small business owners, marketing and advertising doesn’t sound like a big priority. It’s understandable if you do not see yourself one day being a global entity that topples the #1 store in your industry. However, custom printed bags will get your name out there in one way or another. If you don’t have a big budget, this can be a great investment over other marketing methods.
2. It Spreads the Word to Others
People who buy from your store will get a custom printed bag to put their goods in. What happens from there is that there are opportunities for other people to see the logo for the first time, so in essence, your customers are doing your advertising for you. Walking down the street, at the park, at a large public event, there are many occasions in which a customer might use that bag out in public, so it is certainly a good way to get exposure to your business.
3. Use Natural Materials to Garner A Reputation
Shopping bags come in many alternatives to plastic. You can either get them in synthetic materials like nylon or natural materials like paper. Paper and other natural materials are biodegradable, meaning that if left in the forest or ocean for a long time, it will evaporate. Plastic and other synthetic materials are not biodegradable, and thus can pollute the environment. Plastic also cannot be burned and recycling companies are very stingy for how you can recycle it.
If you are looking to start your business off on the right foot in some way, paper bags are the way to go. Eco-friendly customers will take kindly to your business and considering your bags would be reusable, they will be less likely to end up as garbage and more likely to be reused in and out of the person’s home.
4. It Will Simply Look Beautiful
And of course, there is no feeling you get like when your logo is on a shopping bag. It will certainly feel like you are moving up in the industry even if you are just opening for business. A custom shopping bag is how your brand can look appealing by means of visuals and graphics. If your logo is creative and/or tells a great story, you will want that logo to be exposed by as many people as possible.